CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY

Nicoleta Rossela Dumitru, Emanuela Maria Avram and Tudor Edu

Holistic Marketing Management Journal, 2011, vol. 1, issue 3, 22-29

Abstract: The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the knowledge-based society, Academic Marketing is becoming more and more important because “higher education guarantees the one who has benefited from it a higher salary, a long activity on the labour market, an increased carrier mobility and a high quality of life. (Demetris Vrontis, Alkis Thrassou, Yioula Melanthiou , 2007, p. 980)

Keywords: academic marketing; knowledge-based society; quality; satisfaction (search for similar items in EconPapers)
JEL-codes: I21 I23 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:1:y:2011:i:3:p:22-29

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