EconPapers    
Economics at your fingertips  
 

Digital Marketers at the Intersection of Digital Transformation with CX

Costel Negricea () and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2017, vol. 7, issue 4, 20-26

Abstract: Consumers’ technology adoption is powered by emotion and hyperadoption is a defining characteristic today. Digital customer experience (DCX) is evolving step by step and digital marketers are aware of the role of CX as the top digital transformation priority, not forgetting that the customer is one (offline and online) and struggling to offer relevant content and messaging within the today’s customer journey so as to create more cohesive cross-channel customer engagement, considering both the new standards set in the rapidly evolving and the need for increasingly personalized interactions (and how much personalization) at all points of the customer journey. Recent research findings pointed to significant recommendations, knowing both where to focus resources to implement digital transformation, and that improving CX is a very important benefit of digital transformation, CX and brand working together.

Keywords: Digital Marketers; Digital transformation; Digital Expectations; CX (search for similar items in EconPapers)
JEL-codes: L86 M15 M31 O33 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v7i4/3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:7:y:2017:i:4:p:20-26

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().

 
Page updated 2018-09-09
Handle: RePEc:hmm:journl:v:7:y:2017:i:4:p:20-26