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Digital Marketers at the Intersection of Digital Transformation with CX

Costel Negricea () and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2017, vol. 7, issue 4, 20-26

Abstract: Consumers’ technology adoption is powered by emotion and hyperadoption is a defining characteristic today. Digital customer experience (DCX) is evolving step by step and digital marketers are aware of the role of CX as the top digital transformation priority, not forgetting that the customer is one (offline and online) and struggling to offer relevant content and messaging within the today’s customer journey so as to create more cohesive cross-channel customer engagement, considering both the new standards set in the rapidly evolving and the need for increasingly personalized interactions (and how much personalization) at all points of the customer journey. Recent research findings pointed to significant recommendations, knowing both where to focus resources to implement digital transformation, and that improving CX is a very important benefit of digital transformation, CX and brand working together.

Keywords: Digital Marketers; Digital transformation; Digital Expectations; CX (search for similar items in EconPapers)
JEL-codes: L86 M15 M31 O33 (search for similar items in EconPapers)
Date: 2017
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