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Marketers, challenged to meeting digital priorities

Costel Negricea () and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2015, vol. 5, issue 4, 07-14

Abstract: There is a real need of talent and leadership to approach digital marketing challenges, by having a more active digital agenda, doing periodic assessments and developing action plans to improve company’s execution, raising awareness for digital marketing among the executive staff. Marketers must avoid mistakes in the process of realizing digital marketing success, and reflect the brand and consumer interest, also paying attention to right managing their company’s reputation online, fixing the problems signaled by customers and ensuring customers know marketers care and they are just looking for relief. Marketers are also challenged to create an integrated marketing experience across multiple channels, building the proper capabilities to support digital marketing operations accordingly, taking customers’ insights and developing and delivering a seamless omnichannel customer experience.

Keywords: Digital marketers; Digital agenda; Manipurated; Omnichannel customer experience; Digital marketing operations (search for similar items in EconPapers)
JEL-codes: L86 M15 M31 M37 O33 (search for similar items in EconPapers)
Date: 2015
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