Digital Marketer: Facing Digital Marketing Opportunities
Costel Negricea () and
Ioan-Matei Purcarea ()
Holistic Marketing Management Journal, 2015, vol. 5, issue 3, 20-25
We are witnessing the emergence of new ecosystems thanks to digital disruption, marketers being challenged to bring marketing operations into the digital era, enhance the customer journey and shift consumer behavior with the help of the digital tools, while actively encouraging feedback from users, and building a circle of trust with the company’s audience. Recent findings showed clear differences of consumers’ preferences and of what marketers say they’re doing with digital technology. Responsibly thinking to the business prestigious marketing solutions providers try to better understand the connections among business functions and applications and identify the digital opportunities.
Keywords: Digital marketer; Digital disruption; Digital transformations; Digital technologies; Digital opportunities (search for similar items in EconPapers)
JEL-codes: L81 L86 M15 M31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:3:p:20-25
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