Holistic Marketing Management Journal

2011 - 2025

From Holistic Marketing Management
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Volume 4, issue 4, 2014

What we want readers to remember from this HMM reading experience pp. 04-04

Theodor Purcarea

A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014 pp. 05-14

Theodor Purcarea

Digital Marketing and a Better Understanding of the Consumer Mobile Journey pp. 15-21

Costel Negricea and Ioan-Matei Purcarea

The 14th International Conference of Urbanicom: "Commerce and the City" pp. 22-27

Leon F. Wegnez

Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management" pp. 28-31

Theodor Purcarea

Doctoral Dissertation Award: The Institute Of Food Products Marketing pp. 32-34

John Stanton and Mark Lang

The latest issue of our partner journal, Marketing Science and Inspirations pp. 35-36

Theodor Purcarea

The venerable Professor BENIAMIN COTIGARU passed away pp. 37-49

Theodor Purcarea

Volume 4, issue 3, 2014

Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University pp. 00-05

Theodor Purcarea

MARKETING’ S CONTINUOUS RISE AND SHINE pp. 06-25

Theodor Purcarea

Chief Marketing Officer and the Challenge of Digital Maturity pp. 28-36

Ioan-Matei Purcarea and Costel Negricea

CRM – the new business strategy in the digital age pp. 37-44

Diana Soca

An Interview with Matthew R. Lee, Psychology Professor, James Madison University pp. 45-47

Ioan-Matei Purcarea

The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia pp. 48-49

Theodor Purcarea

Volume 4, issue 2, 2014

Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite pp. 05-08

Theodor Purcarea

Digital Marketing and the Pillars of Shopper Experience pp. 09-13

Costel Negricea and Ioan-Matei Purcarea

Editorial: Innovation Management and Tuning the Entrepreneurial Process pp. 14-17

Hans Zwaga

The Evolving Challenges Facing Project Managers and the Role of Human Resources Management in Fostering an Environment Best Propagating Success pp. 18-23

Virginie Duliere

The Importance of Non Formal Education in a Formal World pp. 24-29

Monica Rosu

Volume 4, issue 1, 2014

Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change pp. 05-06

Theodor Purcarea

The Impact of Human Ressources Management in Project Success pp. 07-14

Lea Le Facheur

Information Sharing in Project Management pp. 15-19

Charline Delbauche

Self-Managing Teams in Agile Project Management – Pain or gain pp. 20-25

Eva-Maria Muller

How to Deal with Project Risk Management Effectively in Your Organization pp. 26-34

Maxime Le Bras

How External Stakeholder Impact Project Management Success pp. 35-40

Elodie Ramel

Innovate to Survive pp. 41-43

Leon F. Wegnez

A Key Challenge, Marketing Resource Management, a Holistic System pp. 44-49

Andrei Alexandru Bejan

Volume 3, issue 3, 2013

Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change pp. 05-06

Theodor Purcarea

Does age matter? Multigenerational Teams as a challenge in project management pp. 06-09

Dominika Dwieczorek Esc

NEW CHALLENGES AND KEY SUCCESS FACTORS FOR PROJECT MANAGEMENT pp. 06-09

Anais Balcou

SCRUM PROJECT: A METHOD THAT UNDERMINES THE PROJECT MANAGER ROLE pp. 20-28

Pouye Amy Ibrahima

HOW TO MANAGE COMMUNICATION IN PROJECT MANAGEMENT? pp. 29-34

Bigot Meava

The Relation between Project Management and Business Corporate Social Responsibility pp. 35-40

Gobet Elsa

Volume 3, issue 1, 2013

Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy pp. 05-07

Theodor Purcarea

How internet marketing has changed over the years and what the future will bring pp. 08-12

William Perttula

Internet advertising current situation and long-term perspective pp. 13-18

Elisabeta Andreea Budacia

Vocational training for Retail /Wholesale:an EU-Survey of 2010 pp. 19-40

Hallier Bernd

Discours pour la ceremonie de Doctorat Honoris Causa de lEcole Nationale d Etudes Politiques et Administratives (SNSPA) pp. 29-33

Leon F. Wegnez

LAUDATIO en lhonneur du Professeur Lon F. WEGNEZ a l occasion de la ceremonie de remise du Titre de Docteur Honoris Causa de l Ecole Nationale d Etudes Politiques et Administratives de Bucarest (SNSPA) pp. 34-36

Alina Bargaoanu

Volume 2, issue 4, 2012

Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience pp. 04-05

Theodor Purcarea

THE SCATOL8 FOR SUSTAINABILITY: AN UPDATE ON THE REMOTE SENSING SYSTEM OF ENVIRONMENTAL, LANDSCAPE AND MANAGEMENT VARIABLES pp. 06-18

Riccardo Beltramo and Sergio Margarita

PRICE RISK MANAGEMENT IN HOG PRODUCTION THROUGH THE VERTICAL COORDINATION THEORETICAL AND PRACTICAL APPROACH pp. 19-25

Alexandra Mironescu and Sebastian Stepien

SMSs INNOVATION AND HUMAN RESOURCES MANAGEMENT pp. 26-32

Alexandra Mironescu and Sebastian Stepien

RELATIONSHIP MARKETING COMMUNICATION CASE STUDY: COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES pp. 33-37

Alexandra Mironescu and Sebastian Stepien

STRATEGY MAIN COMPONENT OF THE STRATEGIC MANAGEMENT PROCESS, IN THE CONTEXT OF ORGANIZATIONS ADHERING TO THE KNOWLEDGE BASED MANAGEMENT pp. 38-42

Anca Cruceru

THE QUALITY SYSTEM MAJOR KEY IN THE TOURISTIC SERVICES pp. 43-47

Marian Florin Busuioc and Andreea Budacia

Volume 2, issue 3, 2012

Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance pp. 04-05

Theodor Purcarea

MULTINATIONAL COMPANIES AND SUSTAINABILITY PRACTICES BEYOND HEADQUARTERS EVIDENCE FROM FOREIGN SUBSIDIARIES IN THE ROMANIAN FOOD AND BEVERAGES INDUSTRY pp. 6-26

Roxana Codita

IMPACT OF THE RATIONAL TYPE FACTORS ON CLIENT SATISFACTION ON THE ROMANIAN INSURANCES MARKET pp. 27-33

Cristina Neagoe

MANAGEMENT IN THE ROMANIAN COMPANIES AND THE ISSUES THAT CALL FOR ITS MODERNIZATION pp. 34-39

Laura-Georgeta Baragan

THE BUYING BEHAVIOR OF ORGANIZATIONS pp. 40-44

Laura-Georgeta Baragan

INTERNAL COMMUNICATION - A PREREQUISITE FOR ORGANIZATIONAL EFFECTIVENESS pp. 45-50

Nicoleta Rossela Dumitru and Ivona Stoica

THE ROLE OF STRATEGY IN THE NEW ORGANIZATIONAL CONTEXT pp. 51-55

Anca Cruceru

MODERN MANAGEMENT TOOLS ADAPTABLE WITHIN BOUNDARY CRISIS OF THE PUBLIC SECTOR pp. 56-62

Florinel Coserin, Ioana  Daniela Coserin and Victor Cruceru

EMPHASIZING MANAGERIAL VIABILITY OF THE ECONOMIC FORCES CONCENTRATION HELD BY THE ACQUIRING AND THE ACQUIRED COMPANY WITHIN THE MERGER PROCESS pp. 63-69

Natalia Burlacu and Mariana Crintea

RESIZING EMPLOYABILITY THROUGHOUT VOCATIONAL EDUCATION AND TRAINING PROMOTION pp. 70-76

Pawel Pyziak, Alexandra Mironescu and Sebastian Stepien

COMPLEX SEAPORTS MANAGERIAL EMPHASIS WITHIN THE ENVIRONMENTAL SECURITY AND SAFETY CONTEXT pp. 77-83

Florinel Coserin and Paul Coserin

WORKING PAPER UPON COMPETITIVE BUSINESS RISK REVIEW- HUMAN CAPITAL OUTCAST pp. 84-91

Sebastian Stepien, Alexandra Mironescu and Lukasz Marczak

Volume 2, issue 2, 2012

Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization pp. 04-06

Theodor Purcarea

MANAGEMENT AND TRUST DURING THE GLOBAL ECONOMIC CRISIS: THE CASE OF SERBIA pp. 07-18

Sinisa Zaric and Vojislav Babic

SOME ASPECTS CONCERNING SMALL AND MEDIUM ENTERPRISES GROWTH AND NEW TECHNOLOGIES IMPLEMENTATION pp. 19-28

Marius Dan Dalota and Roxana Matei

IDENTIFYING MARKETING APPROACHES USED IN THE ROMANIAN MANDATORY CAR INSURANCE MARKET - A MARKETING RESEARCH - pp. 29-40

Tudor Edu and Costel Negricea

CONSIDERATION REGARDING THE EFFECT OF INOVATION AND INTEGRATED USE OF TECHNOLOGIES AND TECHNIQUES FOR SMALL AND MEDIUM ROMANIAN ENTERPRISES BASED ON KNOWLEDGE pp. 41-49

Mariana Enusi and Cristina Harnagea

SOCIAL COHESION THROUGH LIFELONG LEARNING AT EUROPEAN LEVEL pp. 50-58

Leonica Popescu and Alina Irina Popescu

HIGHER EDUCATION STUDENT CHOICE INFLUENCING FACTORS pp. 59-64

Emanuela Maria Avram

ADVERTISING THROUGH TELEVISION pp. 65-70

Andreea Budacia

THE FOCUS OF COMPANIES ON CLIENTS A MAJOR TREND IN THE CURRENT BUSINESS ENVIRONMENT pp. 71-75

Diana Soca

NEGOTIATION THE CORE OF SALES ACTIVITY pp. 76-82

Gabriela Valceanu

FOOD RESPONSIBILITY - A NATIONAL CHALLENGE. CASE STUDY - IMPLEMENTATION OF A SOCIAL CAMPAIGN IN BUCHAREST SCHOOLS pp. 83-89

Ivona Stoica and Nicoleta Rossela Dumitru

Volume 2, issue 1, 2012

Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable pp. 04-05

Theodor Purcarea

CONSIDERATIONS CONCERNING IMPLEMENTATION OF KNOWLEDGE MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES pp. 06-11

Marius Dan Dalota

HE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT pp. 12-15

Mihai Papuc and Ion Smedescu

LAUDATIO pp. 16-18

Constantin Rosca

WORKING PAPER REGARDING THE VITALITY OF WORK SYSTEM IMPROVEMENT DURING THE POST MERGER INTEGRATION OF RESOURCES pp. 19-24

Alexandra Mironescu, Natalia Burlacu and Mariana Crintea

RETHINKING THE PREVENTION INNOVATION IN THE HISPANIC CULTURE pp. 25-33

Mihaela Moldovan

WORKING PAPER REGARDING THE HUMAN ORIENTED POST- MERGER STRATEGIES IN TERMS OF CSR pp. 34-39

Alexandra Mironescu, Svetlana Rusnac, Marieta Micu and Mariana Crintea

A BRIEF ANALYSIS ON THE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES pp. 40-45

Roxana Nicoleta Matei

A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH) pp. 46-47

Theodor Purcarea