ADVERTISING THROUGH TELEVISION

Andreea Budacia

Holistic Marketing Management Journal, 2012, vol. 2, issue 2, 65-70

Abstract: Enterprises promote their goods and services on the market in order to be recognized and appreciated by consumers. These enterprises use a variety of methods, among which the most important are: advertising, public relations, promotions, brands, selling forces, promoting sales, sponsorship. These promoting methods can be used by any organization, no matter the field of activity or if they are commercial or non-profit, if the respective organization has as main objective the communication with and persuasion of potential clients to use their products or services. Advertising through television represents one of the most modern promoting methods with a decisive role in presenting and selling new products. Evaluating the efficacy of televised adevertising is a very important aspect for those who pay enterprises that use this support, because, being an expensive tool, they need to reach their goal.

Keywords: advertising; television; indicators of televised advertising (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2012
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