 The Relation between Project Management and Business Corporate Social ResponsibilityGobet Elsa Holistic Marketing Management Journal, 2013, vol. 3, issue 3, 35-40 Abstract: Many researches have been conducted on Corporate Social Responsibility and today it is a management concept that companies include more and more in their projects. The duty of project management will be to provide the best conditions to apply CSR in projects. CSR mainly enhances reputation, image, credibility and integrity. However, studies show that real-life manager holds a traditional view of CSR preventing its full development within projects. Governments, organisations, CEOs and managers should promote CSR in companies to make it applicable and measurable at a project management level. The purpose of this article is to highlight the increasing role of Corporate Social Responsibility in project management and how it is applied in real-life manager. This paper has used the Triple-Bottom-Line model (Elkington’s 1998) and the stakeholder approach to CSR as a basis to explain the CSR management concept and to draw some conclusions about CSR benefits for project management. The article analyse also what is the real-life manager use of CSR in project management. We will conclude this paper with some advice of examples to foster the use of CSR at project management level. Keywords: project management; Corporate Social Responsibilities (CSR); stakeholder groups; business in society (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:3:y:2013:i:3:p:35-40 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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