Innovate to Survive

Leon F. Wegnez

Holistic Marketing Management Journal, 2014, vol. 4, issue 1, 41-43

Abstract: Innovation is a social process capable of creating the conditions for business success, being centrally important for business competitiveness, but it needs to be properly managed by combining a supportive culture and an integrated process in order to create a sustainable competitive advantage. Innovation is an ongoing, multifaceted challenge involving a constant questioning of our policies, our strategies, our methods, our individual actions. It affects the future. Research, innovation and development therefore appear as an imperative for human society as a whole. For successful innovative management there are fundamental components.

Keywords: Innovation; Research & Development; Successful Innovative Management (search for similar items in EconPapers)
JEL-codes: L20 M20 O31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:4:y:2014:i:1:p:41-43

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