Internet advertising current situation and long-term perspective

Elisabeta Andreea Budacia

Holistic Marketing Management Journal, 2013, vol. 3, issue 1, 13-18

Abstract: Promotion, considered to be the most spectacular policy of marketing, has proved its efficiency and efficacy throughout time. The new realities of the economic and social life raise the issue of adapting the conventional promotion practices. Advertising is viewed by specialists as an efficient method of promotion because what is transmitted can reach a large audience, in short time, but with a certain financial effort. The internet becomes more and more interesting for producers and traders, especially due to its reduced costs. The increased attention given lately to this advertising medium is determined by a series of factors. The most relevant are the following: the global economic crisis; the more and more harsh competition among the offerers; the consumers increased power; etc.

Keywords: promotion; advertising; e-mail advertising (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:3:y:2013:i:1:p:13-18

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