EMPHASIZING MANAGERIAL VIABILITY OF THE ECONOMIC FORCES CONCENTRATION HELD BY THE ACQUIRING AND THE ACQUIRED COMPANY WITHIN THE MERGER PROCESS

Natalia Burlacu and Mariana Crintea

Holistic Marketing Management Journal, 2012, vol. 2, issue 3, 63-69

Abstract: Emphasizing managerial viability of the economic forces concentration held by the acquiring and the acquired company within the merger process is setting the basis for ensuring future fulfillment of performance metrics. Thus structural and functional parameters must be taken into consideration upon shaping the companys overall strategy within a well analyzed environment. Moreover, as the main objective of the new created entity, the managerial board will reconsider and act upon achieving an economically successful merger with due results, assessing past and current results and introducing the short-medium-long term objectives, making the company more visible within the specialized market, monitoring results in order to sustain reasonable improvements that will indeed increase productivity and company profits. Consequently, the merger will affect all of the companys resources and for sure interfere with the organizational culture in its transition from adequacy to excellence. Thus, in order to increase the companys managerial viability it must be taken into account both integrated and interactive modern adequate management tools.

Keywords: managerial viability; economic forces concentration; the merger process; optimal economic cooperation; recovery and revival of companies (search for similar items in EconPapers)
JEL-codes: G34 M11 O32 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/7/9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:2:y:2012:i:3:p:63-69

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().