THE ROLE OF STRATEGY IN THE NEW ORGANIZATIONAL CONTEXT

Anca Cruceru

Holistic Marketing Management Journal, 2012, vol. 2, issue 3, 51-55

Abstract: The strategy has been and shall remain an efficient means to adapt and to respond to the changes generated by the external and internal environment of an organization. Therefore, in the new organizational context, the role of strategy has been accentuated, mainly due to its importance both at a micro-economic level, but also at a macro-economic level, thus generating effects on both plans, and determining, at its turn, even new changes.

Keywords: strategy; characteristics; role; components; organizational context (search for similar items in EconPapers)
JEL-codes: D80 M10 M20 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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