THE FOCUS OF COMPANIES ON CLIENTS A MAJOR TREND IN THE CURRENT BUSINESS ENVIRONMENT

Diana Soca ()

Holistic Marketing Management Journal, 2012, vol. 2, issue 2, 71-75

Abstract: Under the impact of economic dynamism, sharpening competition, globalization and computerization, the late twentieth century is characterized by moving from a transactional to a relational marketing in which companies focus on developing relationships with customers, increasing their level of satisfaction and ultimately gaining their loyalty.

Keywords: relational marketing; customer loyalty (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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