Organizing for digital marketing success in tourism

Monica Paula Ratiu and Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2015, vol. 5, issue 4, 22-27

Abstract: We are in full mobile revolution and there are increased opportunities for personalized marketing through digital platforms. Customers are continuing to spend more hours a day on a mobile device, still wanting connection, context, and convenience. In order to keep pace with their expectations, there is a real need of investing in mobile, in online distribution channels, being on a continuous test-and-learn loop, attracting online shoppers, increasing conversion rates, and having data mining tools to assess customer choices and understand the customer’s preferences and booking patterns.

Keywords: Mobile revolution; Consumers’ app preferences; Test-and-learn loop; CARE; DCA (search for similar items in EconPapers)
JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v5i4/4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:4:p:22-27

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().