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Organizing for digital marketing success in tourism

Monica Paula Ratiu and Ioan-Matei Purcarea ()

Holistic Marketing Management Journal, 2015, vol. 5, issue 4, 22-27

Abstract: We are in full mobile revolution and there are increased opportunities for personalized marketing through digital platforms. Customers are continuing to spend more hours a day on a mobile device, still wanting connection, context, and convenience. In order to keep pace with their expectations, there is a real need of investing in mobile, in online distribution channels, being on a continuous test-and-learn loop, attracting online shoppers, increasing conversion rates, and having data mining tools to assess customer choices and understand the customer’s preferences and booking patterns.

Keywords: Mobile revolution; Consumers’ app preferences; Test-and-learn loop; CARE; DCA (search for similar items in EconPapers)
JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
Date: 2015
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