Organizing for digital marketing success in tourism
Monica Paula Ratiu and
Ioan-Matei Purcarea ()
Holistic Marketing Management Journal, 2015, vol. 5, issue 4, 22-27
We are in full mobile revolution and there are increased opportunities for personalized marketing through digital platforms. Customers are continuing to spend more hours a day on a mobile device, still wanting connection, context, and convenience. In order to keep pace with their expectations, there is a real need of investing in mobile, in online distribution channels, being on a continuous test-and-learn loop, attracting online shoppers, increasing conversion rates, and having data mining tools to assess customer choices and understand the customer’s preferences and booking patterns.
Keywords: Mobile revolution; Consumers’ app preferences; Test-and-learn loop; CARE; DCA (search for similar items in EconPapers)
JEL-codes: L83 L86 M31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:4:p:22-27
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