Digital marketers are going beyond the traditional DX metrics

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2018, vol. 8, issue 4, 11-18

Abstract: All over the world it is recognized that CX is the biggest driver of digital transformation. Terms like Digital Transformation, Digital Swag, True Digital Ownership, Digital Twins, and RPA, are more and more utilized. Significant opinions underline the real need of revolutionizing CX through process re-design, co-creation and digital transformation, not forgetting the importance of balancing automation and the human touch. Digital Customer Experience (DCX) reveals how important it is to have an issue resolved in a single interaction and to receive a speedy and timely response. If there is no doubt that CX is the brand differentiator, it’s time to better understand why it is necessary to go beyond the traditional DX metrics.

Keywords: Digital Transformation; Digital Swag; True Digital Ownership; Digital Twins; RPA; Blockchain; CRM; DCX; DX metrics (search for similar items in EconPapers)
JEL-codes: D83 L86 M15 M31 M37 O33 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://holisticmarketingmanagement.ro/RePEc/hmm/v8i4/2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:8:y:2018:i:4:p:11-18

Access Statistics for this article

More articles in Holistic Marketing Management Journal from Holistic Marketing Management
Bibliographic data for series maintained by Theodor Valentin Purcarea ().