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Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study

Marie Christin Hallier

Holistic Marketing Management Journal, 2015, vol. 5, issue 3, 32-41

Abstract: There is a growing engagement in a better understanding of the relation between “Life and Medicine”, medical schools becoming more innovative, by combining art and medicine, while marketing is challenged to spread the healing further by focusing on customer’s needs and helping them. The following case is a documentation of effects by art therapy stabilizing the subjective life-quality of the today’s healthcare “customer”, the patient, while proving a better understanding, compassion and empathy in the interaction.

Keywords: Holistic healing practices; Patient-driven health care service; Combined art and medicine; Marketing challenges (search for similar items in EconPapers)
JEL-codes: I M31 Y80 (search for similar items in EconPapers)
Date: 2015
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