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Relational Marketing in the New Service Economy

Diana Soca ()

Holistic Marketing Management Journal, 2016, vol. 6, issue 2, 24-28

Abstract: The unprecedented development of the services, supported by the technological progress made by the 20th century to give birth to a new type of society which can be characterized as a “service economy” with traits different from those of the “industrial” development model. Under these conditions, relational marketing as philosophy and as instrument of running business is forced to adapt to these deep mutations.

Keywords: service economy; transactional marketing; relational marketing (search for similar items in EconPapers)
JEL-codes: L80 M31 (search for similar items in EconPapers)
Date: 2016
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