The coordinates of quality and satisfying the consumers’ needs
Andreea Budacia and
Holistic Marketing Management Journal, 2015, vol. 5, issue 1, 23-29
Quality is a dynamic concept, because the demands of the technical progress impose to production the creation and permanent realization of new modern products with superior characteristics and performances. Quality is, in the long run, defined by the client, while the management ensures the overfulfilment of the client’s demands and expectations. At the managerial level, it is essential to have a product that responds to the clients’ needs and the conformity with certain standards is just one of the multiple ways that lead towards this purpose. The conformity of products and services is connected through their nature with static standards and specifications, while quality represents a mobile target.
Keywords: Quality; The Management of Quality; Consumer Satisfaction (search for similar items in EconPapers)
JEL-codes: M00 M30 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:5:y:2015:i:1:p:23-29
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