Producers and consumers face to face with the technical advancements of the 3rd millennium
Diana Soca ()
Holistic Marketing Management Journal, 2017, vol. 7, issue 1, 32-35
The globalization of markets as well as the new technical and scientific breakthroughs done in the beginning of the 3rd millennium have had and continue to have a heavy impact upon the behavior of both producers and consumers. Specialists in the field refer to this as the ‘4th industrial revolution’, an ongoing process that will drastically change economy and society as we know it.
Keywords: consumer behavior; CRM; automation; prosumer; technology; the fourth industrial Revolution (search for similar items in EconPapers)
JEL-codes: L80 M31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:7:y:2017:i:1:p:32-35
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