E-Commerce Business Under Pressure To Grow

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2023, vol. 13, issue 2, 24-30

Abstract: There is a real need to prevent churn in e-commerce business by better understanding its customers, and affordances of e-commerce live streaming. We are witnessing an increasing role of e-commerce platforms in facilitating sustainable consumption by bridging the existing attitude-behavior gap, being interesting to see the evolution from SHIFT to SEER. There is also a growing role of blockchain in the development of e-commerce and consumers’ willingness to adopt and use this disruptive technology, going beyond common blockchain myths. Businesses are under pressure to master e-commerce conversion rate, better understanding how blockchain is leveraged by mobile apps, and how to take advantage of blockchain in the metaverse economy.

Keywords: E-commerce business; Churn prevention; E-commerce platforms; Sustainable consumption; Blockchain; Mobile apps; Metaverse (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:13:y:2023:i:2:p:24-30

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