E-Commerce Personalization and Digital Merchandising Strategy

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2023, vol. 13, issue 4, 14-22

Abstract: We are witnessing marketing focus on the quality of being practical and a holistic approach of the buying experience. There is a clear need of incorporating the digital experience platform into the e-commerce strategy, and to valorize AI-powered e-commerce, as well as considering market opportunity of investing in computer-generated imagery as an important tool for e-commerce product imagery. It is now crucial to better understand the role played by AI into personalization, the importance of e-commerce personalization in customers’ online shopping experience, and AI impact on marketing transformation. There is no doubt about the challenge to improve ecommerce CX and add value based on Gen AI.

Keywords: E-Commerce Strategy; E-Commerce CX; Digital Experience Platform; Digital Merchandising Strategy; E-Commerce Personalization; AI-Powered E-Commerce (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:13:y:2023:i:4:p:14-22

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