THE KEY ASPECTS OF THE STRATEGY

Ionut Pandelica and Analia Pandelica

Holistic Marketing Management Journal, 2011, vol. 1, issue 1, 34-38

Abstract: Cooperative strategy became a very fashionable area of intellectual debate in the 1990s, rather as competitive strategy was in the 1980s following the publication of works by Porter (1980,1985). Managers are responsible for health of their enterprises both in the present and in the future. Strategic management is the part of their job that relates to the future. Strategic management is about taking action today to achieve benefits in the future. The propose of this paper is to highlight the key aspects of the strategy that managers should take into account in the strategic planning process.

Keywords: strategy; strategic planning; cooperative strategy (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:1:y:2011:i:1:p:34-38

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