HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA

William Perttula

Holistic Marketing Management Journal, 2011, vol. 1, issue 4, 06-08

Abstract: Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the rest of the marketing plan in keeping with the central ideas of holistic marketing management.

Keywords: Social media marketing; Internet marketing; Marketing plan (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2011
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