ONLINE INSTRUMENTS IN QUANTITATIVE MARKETING RESEARCH

Ivona Stoica ()

Holistic Marketing Management Journal, 2011, vol. 1, issue 2, 65-73

Abstract: This paper has its duty to reveal the importance of online cantitative marketing research by using its instruments. The WebSurvey is a very important online marketing research tool, because its attractive to the respondent due to the simplicity in filling the data, where interface can capture the respondent attention, by using multimedia.The advantages are huge, the Romanian industry of online cantitative marketing research is still a Nova in a long precess in becoming a real Star.

Keywords: Web survey systems; online cantitative marketing research; online survey (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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