CONSIDERATIONS CONCERNING PRODUCT INNOVATION APPROACH IN SUCCESSFUL MANUFACTURING ORGANISATIONS

Marius Dan Dalata

Holistic Marketing Management Journal, 2011, vol. 1, issue 4, 09-14

Abstract: Fast product innovation and creativity is driving the development strategies of the most nations enjoying high economic growth. The development of fast innovative new products needs to be based on a close alignment between technology, products and markets, with a focus on achieving increased aggregate value. This paper is dealing with important technological and organizational integration variables of new organizational products and with the motivation of workers to innovate.

Keywords: knowledge management; organizational behaviour; innovation management; motivation; learning organizations (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:1:y:2011:i:4:p:09-14

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