A SUCCESSFUL ADVERTISING CAMPAIGN

Gabriela Valceanu

Holistic Marketing Management Journal, 2011, vol. 1, issue 1, 81-91

Abstract: TO ADVERTISE OR NOT TO ADVERTISE? is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business. As many of you know advertising and promotion are all around us. Whether you watch television, listen to driving on the highway, flipping through a magazine or listening to radio, which is watered at each end by posts, to try to obtain a product or a service. And although there has been much discussion as to whether the advertising is effective and if there are people to buy the products concerned, the reality is that many companies spend billions of greenbacks in advertising with the hope that it will increase profits. Good advertising has the power to make people notice and buy the product or act to the advertisement.

Keywords: advertising campaign; techniques; promotion methods (search for similar items in EconPapers)
Date: 2011
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