FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION

Ivona Stioca and Nicoleta Rossela Dumitru
Authors registered in the RePEc Author Service: Ivona Stoica ()

Holistic Marketing Management Journal, 2011, vol. 1, issue 4, 48-55

Abstract: The meaning of globalization can be characterized in terms of three essential features: universal character, economic and social implications things generated also by the intensity of the event. According to experts, globalization is analyzed as the competitive advantage that can be earned by a company by expanding its global business, given that the activity meets the criteria of efficiency. Beyond the action of factors such as free movement of labor and goods as the main criteria that multinational companies are considering them in the expansion of global business, globalization is seen as a continuous process, characterized by the development of foreign investment, enhancing export activities and the development of international strategic alliances in order to extend business activities into new markets.

Keywords: globalization; competitive advantage; communication; global marketing; international market. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:1:y:2011:i:4:p:48-55

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