Shaping the Future of E-Commerce in Relation with the Data Economy

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2022, vol. 12, issue 2, 16-30

Abstract: We are witnessing the constantly becoming larger landscape of the digital marketplace. Great expectations by 2025 regarding E-Commerce in US, as well in Romania are obvious. Without doubt, e-commerce is challenged by the potential value of the metaverse. There is a clear role of the digital/mobile wallet within this context. Shaping the future of e-commerce in relation with the future of the data economy involves to stay informed about trends in the retail & commerce industry, including supply chain trends.

Keywords: Digital Marketplace; E-Commerce; Digital Adoption; Metaverse; Digital/Mobile Wallet; Data Economy; Trends in Retail & Commerce Industry (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:12:y:2022:i:2:p:16-30

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