The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2019, vol. 9, issue 4, 12-21

Abstract: Facing the current mix of consumer trends, marketers really need a more holistic view of the customer journey, thinking and operating differently with the help of new technology, better understanding that mobile is already the main channel for consumers, and also taking into account the potential guest-posting content generated by them, and the next big thing in consumer technology. Going on this way, marketers must consider critical priorities within the new born world of digital ecosystems and make digital transformation the first priority, not forgetting consumers’ preference for a blend of digital and physical. And while facing the most common and concrete change in martech, martech applications, marketers constantly need retraining.

Keywords: Digital Revolution; Mobile Transformation; MarTech Applications; Retraining (search for similar items in EconPapers)
JEL-codes: D83 L86 M15 M31 M37 O33 (search for similar items in EconPapers)
Date: 2019
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