 Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain InteractionsHolistic Marketing Management Journal, 2020, vol. 10, issue 3, 30-39 Abstract: There is no doubt that retailers are embracing Omni channel within the sizeable shift to ecommerce and digitalization as a key driver of the Supply Chain Resilience. They are struggling to find the right answer to the new requirements of the Supply Chain 4.0 (applying Industry 4.0 innovations) & Value Chain 4.0 (generating and capturing value in the whole chain using technology usually associated with Industry 4.0 everywhere), while implementing the ECR philosophy in order to obtain a rigorous answer to what kind of problems are consumers facing with the second wave of COVID-19. We are witnessing both a strong focus on e-commerce and m-commerce in today’s digital-native climate, and an increasing interest in responsible investing in Customer Data Platforms, AI, ML, and Deep learning. And as people and data are at the heart of the digital transformation which needs to be holistic, enterprises need to struggle to ensure a seamless, streamlined user experience by a better working together of digital commerce and digital workforce based on holistic, harmonized and integrated information. Keywords: E-Commerce & Omni channel; SCM & ECR; Digitalization & Supply Chain Resilience; CDP, AI, ML, and Deep Learning (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:10:y:2020:i:3:p:30-39 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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