 Considerations regarding the effects of Industrie 4.0 on e-commerceHolistic Marketing Management Journal, 2021, vol. 11, issue 4, 34-112 Abstract: The considerations outlined the achievement of the following objectives: Stimulation of domestic retailers (SMEs, in the context of ongoing processes at EU level, revitalizing and modernizing small retailers, either e-commerce only or physical trade combined with e-commerce) to adopt disruptive technologies with an impact on the omnichannel retail in full expansion, stepping on the path of digital transformation, learning best practices and thus meeting the evolving expectations of increasingly connected and skilled consumers in the choices made in the context of their journey to make new shopping decisions; Getting a clear picture of the E2E value chain in terms of capturing value from technology to the end customer interface (as a proactive, personal and targeted approach to customer service), harmonizing technology and data so that to ensure continuous improvement of CX - a frictionless experience, based on CX solutions that work well in a world of application programming interfaces that enable recent trends in e-commerce, with its subset of mobile commerce (given both digital disruption and digital opportunities, there is increasing pressure on companies to provide a frictionless CX); Better understanding of how ecommerce, influenced by robotic automation, involves buyers in personalized and insightful personalized digital experiences, and the impact of developing and using robotics on so-called last-mile delivery (considered to be the main painful delivery point, to the door of the buyer, for more than half of the traders), the disruptive technologies enabling the closing of the gap between expectations on accelerated deliveries and profits. Our approach identified a profound correlation: disruptive technologies (as generators of effects) and e-commerce (as fertile ground for application) seem to be symbiotic by revealing new horizons of progress, on a large scale, on the way of the human – process – technology “triptych”, which with each opening gives a new exam of the extent to which the use of design thinking of innovative goods and services by detecting the real needs of customers has led to the provision of solutions in relation to a necessary value expected by generations of consumers / users constantly learning and repositioning himself in the new normal. Maybe that's why mobile apps, for example, are expected to become the next wave of e-commerce. Keywords: E-commerce; Robotics; Industry 4.0; Industry 5.0; Artificial Intelligence; Automation; CX (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:11:y:2021:i:4:p:34-112 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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