Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2022, vol. 12, issue 3, 13-21

Abstract: Digital marketplace, digital customer engagement, digital ecosystems are terms used commonly today. While applying creativity in leveraging data, analytics, and technology, marketers are more and more preoccupied with customer privacy and trust, CX ingredients, and predictive CX platforms as CX future in the digital world. There is an obvious advance of the metaverse-related activities including in e-commerce retail, now being the right time to take the smart strategic decision to start experimenting in the metaverse. There is no doubt about companies’ continuous challenge to improve DCX.

Keywords: Digital Marketplace; Digital Customer Engagement; Digital Ecosystems; Customer Privacy and Trust; CX Future; Metaverse; E-Commerce; DCX (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:12:y:2022:i:3:p:13-21

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