Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2021, vol. 11, issue 1, 35-53

Abstract: Marketers are under pressure of better understanding and implementing new concepts, increasing their contribution to the individual happiness and humanity. In approaching customer engagement as a key competitive differentiator, and logistics as the new customer engagement, marketers are working with CIAM, CDP, turning data to action, while paying attention to the new trend of Engagement Capacity Gap. They are also trying to adopt a holistic view of CX, identifying and addressing durable emerging customer needs, considering the connection between customer perception and customer engagement, and cultivating consumer engagement with the help of mobile loyalty. Marketers must work hard on this path from better understanding current value-generation patterns, until ensuring the necessary improvement of customer engagement through personalized offers, doing entirely different things in accordance with the changing customer needs, data-derived insights, and referrals as a measure of happy customers.

Keywords: Marketing 5.0; Society 5.0; New Technologies; New CX; Engagement Capacity Gap; Digital Transformation (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 Q01 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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