The Digital Transformation and e-commerce

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2022, vol. 12, issue 2, 40-67

Abstract: Businesses are facing the challenge of digital disruption and the transformation of digital technology into a business advantage. Consumers’ relationship and involvement within the accelerated digital transformation are significant aspects to be considered. Modeling the future of e-commerce by the accelerated digital transformation, as well as technological trends, e-commerce and metaverse, iCommerce as an extension of metaverse-driven e-commerce, are current preoccupations in context. There is no doubt about the need of a better understanding of digital transformation and evolutions in e-commerce globally, and in Romania.

Keywords: Digital Disruption; Digital Technology; Metaverse-driven e-commerce; iCommerce; E-Commerce Consumer Engagement (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:12:y:2022:i:2:p:40-67

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