 Digital Marketing Trends Transforming Marketing. Digital Marketing to PatientsHolistic Marketing Management Journal, 2019, vol. 9, issue 2, 14-21 Abstract: Keeping up with the ever-evolving digital marketing trends is the right attitude today, and marketers are running with new vehicles of innovation to meet the high expectations of today’s smarter customers expressed across all the digital interactions, by providing a superior and seamless CX across their customer journey. Digital marketers are aware of the role of CX in advancing digital transformation and are challenged to create experiences which resonate in the current distracted age. They are also aware that we are all patients evolving from care recipients to active participants, that digital marketing is facing healthcare’s reshaping in multiple ways determined including by how the patient segments access healthcare, and that digital marketing must increase brand awareness and foster brand loyalty. That is why digital marketers need to implement adequate healthcare marketing strategies so as to improve patient experience in the new healthcare world. There is no doubt that marketers need to be truly digital customer focused and to build deep digital customer relationships accordingly. Keywords: Digital Marketing Trends; Digital Experience (DX); Digital CX; Healthcare Digital Marketing; Digital Customer Relationships (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hmm:journl:v:9:y:2019:i:2:p:14-21 Access Statistics for this article More articles in Holistic Marketing Management Journal from Holistic Marketing Management |
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