E-Commerce Development and Entering the Path to NeXT Commerce

Ioan-Matei Purcarea

Holistic Marketing Management Journal, 2022, vol. 12, issue 4, 40-53

Abstract: We are witnessing the e-commerce development, the evolution of digital commerce and e-commerce platform, as well of the linkage between e-commerce and logistics experience. There is no doubt about the need of a frictionless commerce. It is useful to learn from the holiday commerce predictions, and to better understand the challenges in grocery e-commerce weakened by inflation. And now it is the real time to enter the path to NeXT Commerce.

Keywords: E-commerce; Digital Commerce; E-Commerce Platform; Frictionless Commerce; NeXT Commerce (search for similar items in EconPapers)
JEL-codes: D83 L81 L86 M15 M31 O32 O33 (search for similar items in EconPapers)
Date: 2022
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