E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us
Romanian Distribution Committee Magazine, 2021, vol. 12, issue 1, 32-50
We are witnessing e-commerce accelerated growth and adoption within the context of the current pandemic. Within the current consumer trends, which are shaping the future of the complex online shopper journey, retailers need to challenge their imagination while investing in the future of retail. There is no doubt about digital consumers increased expectations, about the synergy between e-commerce and e-marketplaces, mobile/app commerce, and social media marketing in the age of Amazon. Step by step, cryptocurrency appears as an alternative payment option introduced by advancing retailers, making revealing retailers need of being ready for the fastapproaching future of a new standard consisting of cryptocurrency s commercial use. Ecommerce represents one of the five platform archetypes to win in an ecosystem, getting the maximum advantage from new digital technology. It s time to pay attention to CPG companies turning movement to DTC, to verified customer feedback, and to retail s digital tipping point.
Keywords: E-Commerce Retailers Competition; Digital Technology; E-Marketplaces, Mobile/App Commerce; Omni channel; Cryptocurrency s Commercial Use (search for similar items in EconPapers)
JEL-codes: D21 D83 L21 M21 M31 O31 O33 (search for similar items in EconPapers)
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