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The Growth of E-Commerce, Disruptive Technologies and Marketers’ Conversational Strategy

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2021, vol. 12, issue 2, 33-43

Abstract: There are significant options for retailers if they are wishing a position of advantage while considering consumers’ ongoing shifts in their purchasing and consumption patterns, and raising including their better mobile-first experience. It is very important to implement an effective always on conversational commerce strategy, and to consider the hybrid AI shopper journey, e-commerce growth driven by the digital evolution, and the stages on a valuable e-commerce maturity spectrum. Without doubt, e-commerce sales are supported by the forward-thinking consumer-product companies, which need to also take into account the increased uncertainty around shopper behavior putting more pressure on retail category managers. There is also no doubt that e-commerce is both necessity, and viability, being imperative to consider the impact of the implicit capabilities behind e-commerce on change, and to make the effort to build the organization of the future, a data organization.

Keywords: E-Commerce; Disruptive Technologies; Marketers’ Conversational Strategy; Hybrid AI shopper journey; Omni channel; Data organization (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2021
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