The Disrupted Retail and the Innovative Technology: Connecting Data
Ioan-Matei Purcarea ()
Romanian Distribution Committee Magazine, 2021, vol. 11, issue 4, 32-42
Retailers are under pressure to make better decisions for the future by better using new analytics technology, improving resilience and agility of the supply chain network. As businesses are moving forward being accelerated by e-commerce, retailers need to transform their Omni channel business within the customer-first approach, considering the evolving digital behaviour. Now it’s time for effective shopper marketing, aligning loyalty strategy with the evolving consumer needs, expectations, and channel and moment shopping preferences. It is also essential to ensure speed and convenience at the checkout, and to remove friction from CX, with the help of the innovative technology, confirming a better understanding of the shoppers by taking retail organization to the next level.
Keywords: Disrupted Retail; Innovative Technology; e-commerce; Omni channel; Shopper Marketing (search for similar items in EconPapers)
JEL-codes: D21 D83 L21 M21 M31 O31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:11:y:2021:i:4:p:32-42
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