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Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2023, vol. 14, issue 1, 25-32

Abstract: It's the real time now to better understand the layers of the social commerce ecosystem, and the moving forward march of social commerce. There are obvious significant recent shifts within the social media networks, the pay-to-play model of social media, and social media marketers new tool ChatGPT. Marketers need to look carefully at the purchases made on social media, and social commerce driven by the product discovery, paying attention to e-commerce profitability improvement based on immersive product imagery. It is absolutely necessary to exploit change as an opportunity, and improve phygital retail.

Keywords: Social Commerce; Social Media; Generative AI; ChatGPT; E-Commerce; Immersive Product Imagery (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2023
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Handle: RePEc:rdc:journl:v:14:y:2023:i:1:p:25-32