A Shift in Retail Perspective Considering Customers’ Three-Dimensionality

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2024, vol. 15, issue 1, 38-44

Abstract: Retailers’ competition in generating phygital trips in the current inflationary economy is fiercer than ever. There is an increase in winning the more price-conscious consumers by creating a coherent connection between physical and digital stores. The role of the new AI strategies and AI-enabled marketing teams is more and more important. Retail disruption and the future of retail is gaining increasing attention. And to be prepared for retail’s next chapter it is worth better adapting to continuous change, growing by reflection.

Keywords: Phigital retail; E-Commerce; Retail disruption; AI strategies; AI-enabled marketing teams; Customers’ three-dimensionality (search for similar items in EconPapers)
JEL-codes: D83 L21 L81 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2024
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