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Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0

Ioan-Matei Purcarea ()

Romanian Distribution Committee Magazine, 2020, vol. 11, issue 3, 32-49

Abstract: It is essential to obtain a clear picture of E2E value chain from the point of view of capturing the value from technology until the high-touch digital retailer performance, harmonizing technology and data on the challenging path of continuously improving CX, by implementing disrupting technology solutions in e-commerce business which has been made more agile by the new coronavirus crisis. There is a strong relationship between digital transformation, the novel economy and e-commerce. In the current times of disruption there is a key differentiator and a lantern for further action: experience design and innovation. It is obvious enterprises’ challenge of opening the window of the opportunity to create a culture of innovation and disruption in this novel economy, considering evolutions in e-commerce, AI, and mobile technology in retail. There is a powerful impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0 concept, and the 5Cs marketing principles for it. It is also important to better understand digital transformation as a blending of process knowledge, intelligent automation, and data, valuing and mastering data and content through disruptive technologies. Automation is reaching the service sector, and a growing trend in e-commerce is a level of automatic customization called personalization. The importance of robots enabling warehouses to scale operations in the e-commerce fulfilment market is increasing. We are witnessing the approach of specific needs of ecommerce packaging with the help of new robot technology. The new technologies are enabling the providing of the expected CX through seamless and integrated processing.

Keywords: Recovered Economy; Economic Disruption; Major Risks; Next Normal; Innovation (search for similar items in EconPapers)
JEL-codes: D21 D80 L20 M21 M31 O31 O33 (search for similar items in EconPapers)
Date: 2020
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