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Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2022, vol. 13, issue 1, 41-57

Abstract: Marketing leaders are under constant pressure to come up with fresh ideas, embracing relevance, reducing the experience gap, increasing employees contribution to a better CX, paying more attention to today s youth signal. They are facing continuous challenges within the context of consumers new normal and the new age of commerce, the expansion of the digital economy, the shift to more personalized CX being obvious. E-commerce contribution to sustainability in retail and agile e-commerce and the dynamic of m-commerce s share of ecommerce are also other current preoccupations.

Keywords: E-Commerce Relevance; M-Commerce; Digital Economy; Disruptive Technologies; Phygital Business Models; CX (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2022
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Handle: RePEc:rdc:journl:v:13:y:2022:i:1:p:41-57