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E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2022, vol. 13, issue 4, 40-55

Abstract: We are witnessing a double challenge, of fast-tracked last-mile delivery to right answer to the strong consumers wish to enjoy ultrafast convenience, and of going direct-to-avatar via minting NFTs, and not only, better understanding the communities to be engaged. It is important to look at the next generation of shoppers, Generation Z, through a shopping lens, and seeing the differences between social networks. Without doubt, it is necessary to take into account E2E commerce platforms, valuable social media e-commerce tactics, and a holistic approach, while identifying overlapping, of social commerce, social media e-commerce marketing, and social selling. Marketers need to better understand how Q-commerce is powering e-commerce transactions, producing a winning combination in approaching delivery speed versus assortment on the very competitive market, including by considering the role of the Venture Capitals in capturing new high LTV customers. It is the real time now to make a major change in e-commerce personalization, following the trends to actually doing something about them.

Keywords: E-Commerce Personalization; Gen Z; Livestreaming E-Commerce; Q-Commerce, Social Commerce; Metaverse (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2022
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