CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2025, vol. 16, issue 1, 39-44

Abstract: CMOs are under increasing pressure and challenge in meeting their revenue goals within the dynamic marketing environment reshaped by AI, opportunities’ accurate assessment being only a first step. There is no doubt that marketers need to create a cohesive customer journey across phygital touchpoints, including mobile touchpoints, and to better understand the role of ecommerce ecosystem as a connector. There is an obvious rise of phygital marketing within the advancing phygital retail systems.

Keywords: Phygital Marketing; CMOs’ Opportunities’ Assessment; Phygital Shopping Journey Experience; AI Integration; E-Commerce Ecosystem (search for similar items in EconPapers)
JEL-codes: D83 L21 L81 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2025
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