E-commerce, Q-commerce, New Technologies and Omnichannel Consumers’ Personalized Experience
Romanian Distribution Committee Magazine, 2021, vol. 12, issue 4, 38-51
Anticipated marked change in e-commerce and the need to reach the best return on experience, building the data organization, are all current preoccupations. Research findings revealed the in full expansion quick-commerce retail space and the increased competition among vertically integrated instant-needs companies and third-party delivery platforms, particular focus being put on the economics of quick commerce and the impact of delivery times within this framework. The future of customer engagement and the focus of retailers’ e-commerce strategies on the omnichannel customer journey are also other current preoccupations, consumers’ expectations regarding the online shopping experience of the future being also an issue of a real interest, as well as data intelligence, omnichannel consumers, personalized experience, search, voice search, and e-commerce as a whole.
Keywords: E-commerce; Q-commerce; Vertically integrated instant-needs companies; Third-party delivery platforms; Customer engagement; Mobile apps; Omnichannel consumers; Personalized experience (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:12:y:2021:i:4:p:38-51
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