Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2024, vol. 15, issue 4, 41-47

Abstract: We are witnessing a significant progress in marketers’ process of development on the path their journey takes while exploring AI’s trajectory, including in their struggling to leverage extraordinary changes impacted by GenAI. Thinking about concepts, and considering conversational marketing that opens doors to better reflecting and acting with regard to AI-powered shopping carts, emergent AI shopping agents, AI grocery shopping, voice-enabled shopping and so on. There is an obvious marketers’ increased understanding and addressing phygital retailers’ challenges while advancing on the path to ensure CX improvement by bringing together social and technical parts of the phygital retail complex system.

Keywords: Marketers’ Socio-Technical Perspective Approach; AI’s trajectory; GenAI; AI Integration; Phygital Retail Complex System (search for similar items in EconPapers)
JEL-codes: D83 L21 L81 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rdc:journl:v:15:y:2024:i:4:p:41-47

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