Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce

Ioan-Matei Purcarea

Romanian Distribution Committee Magazine, 2023, vol. 14, issue 4, 42-50

Abstract: We are witnessing a true battle for earning consumers’ attention with content resonating with them, considering e-commerce emerging trends. It is important for e-commerce business to focus on building lasting customer loyalty from the very beginning of the new year, context in which it is useful to also pay attention to data maturity, customer engagement maturity, actionable segments and behavior segmentation. Without forgetting to consider successful e-commerce interaction, e-commerce businesses’ biggest competitive advantage, and omnichannel success key. What also presupposes to take into account the multidirectional impact of e-commerce, and getting perspective on mobile commerce, e-grocery, and BNPL.

Keywords: E-Commerce Interaction; Consumers’ attention and loyalty; Customer Engagement Maturity; Behavior Segmentation; M-Commerce; E-Grocery (search for similar items in EconPapers)
JEL-codes: D83 L21 M21 M31 M37 O31 O33 (search for similar items in EconPapers)
Date: 2023
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