THE INFLUENCE OF THE MEDIA DURING THE PRESIDENTIAL PRE-ELECTION CAMPAIGN IN THE USA

Natália Goda ()
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Natália Goda: Fakulta medzinárodných vzťahov, Ekonomická univerzita v Bratislave

Almanach (Actual Issues in World Economics and Politics), 2018, vol. 13, issue 3, 13-21

Abstract: The influence of pre-election campaign in USA has changed with years. At a time when radio and television hadn’t existed, the candidates used a different kind of presentation for their campaign. By the influence of television and the Internet, the overall nature of the campaign has changed. It has become the most important and decisive period before the elections. The aim of this article is to characterize the role of media, internet and social media in the political campaign. The article tackles upon the influence of media on voter preferences and the result of elections itself. We will specify political campaigns before and during the Internet in the United States of America.

Keywords: election; campaign; Internet; media (search for similar items in EconPapers)
JEL-codes: M30 N43 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:brv:almnch:v:10:y:2018:i:3:p:13-21

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