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Certification de la qualité par une AOC: un modèle d'analyse

Claire Chambolle () and Éric Giraud-Héraud

Economie & Prévision, 2003, vol. 159, issue 3, 83-91

Abstract: International competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers? choice between the two main brand strategies: a private brand name and a brand carrying a public certification such as the French ?Appellation d?Origine Contrôlée? (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer?s surplus.

Keywords: Wine; Registered Designation of Origin; Vertical Differentiation (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (4)

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