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Comportement du consommateur face à un risque endogène immédiat

Gildas Appéré (), Frédéric Dupont and Muriel Travers

Revue économique, 2010, vol. 61, issue 3, 543-554

Abstract: The aim of this article is to analyze the behavior of a consumer towards a current good whose consumption generates a health risk occurring soon after, such as a risk of food poisoning related to the presence of harmful elements. Starting from a simple model, in which the function of individual probability depends on the consumed quantity, we show that these endogeneous risks deform the consumer’s choices and lead to the non-convexity of the preferences. The resulting consumption equilibrium and demand functions are affected, according to the perceived degree of severity and according to the shape of the subjective quantity-probability function used by the consumer. Classification JEL : D11, D8, I1

JEL-codes: D11 D8 I1 (search for similar items in EconPapers)
Date: 2010
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